Website Design & Development – Our Approach
We’re unapologetically different. When designing and developing your website, we won’t focus on you first. We’ll focus on your customers first. Our priorities for your website:
1) Connecting with Your Customers
2) Focusing on Them & How Your Products or Services Can Help Them
3) Growing Your Business & Your Bottom Line…by doing the First 2 Steps Exceptionally Well
Key Aspects of Your Website – Going from “Not Good” to GREAT!
This is the #1 Goal of your website. Websites that connect with visitors get more pageviews, more visitor time on the site, more contacts, leads, & sales – all of which can be measured. We are neurotic about connecting and measuring. Poor websites fail to connect and don’t bother to measure anything. The cost in lost business is tremendous!
Content primarily refers to the words used on a webpage to describe: your products, services, company, and even the non-textual elements of a page. The power of words is so underestimated! Good headlines and descriptions are at the heart of the customer connection. They are also a key determinant of your website’s Google search rankings. Poor headlines and descriptions are like a death sentence for both outcomes.
Every element on a webpage (navigation, titles, text, images, shapes, buttons, colors, forms, maps, etc) must be purposeful and effective in connecting with customers, representing your products/services in appealing ways, and contributing to the intended results for that page. Design problems or deficiencies will not only fail to achieve objectives, they will send your website visitors in another direction: to the websites of your competitors.
A common source of major design problems is neglect of “responsive design”, which refers to the ways a website is rendered on different devices (computer, tablet, or phone). We take the approach that we’re building one website, but formatting it three different ways. We often format for mobile devices first, based on website traffic device trends across industries. This approach optimizes design for each device. Most website developers today still design for desktop devices first and often neglect design for other devices or they rely entirely on responsive design software that is far less than perfect and still results in many design problems.
You don’t need to understand coding or website development to know that slow websites and broken page links have negative consequences for your business. Security is also a huge technical concern. It’s estimated that more than 30,000 websites are infected with malware every day…and Google has started penalizing websites that are insecure. We’ve developed detailed & rigorously tested processes to optimize website technical performance and we utilize & configure industry leading tools for website security to ensure sites are secure, fast, and reliable.
Budget website builders can help you get “something” online quickly for less dollars, but often at HUGE COST: poor design, poor content, slow loading & insecure sites, minimal online visibility, little or no website traffic AND lost opportunities. We are frequently hired to fix or rebuild poor, failing sites made by “budget builders” to include do-it-yourself site builders.
Our goal and mission is to be a VALUE website builder within the bigger context of driving leads, sales, profits and a positive return on investment in online marketing. We strive to keep our development costs low, our processes fast and efficient, and we deliberatly use platforms and tools so that we can empower our clients with the ability to easily make most updates on their own websites, if they so desire. This often results in a huge cost savings AND minimizes any external dependence.
If you’re interested in a website designed to drive business results that also uses measurement tools to track activity and goals, give us a call. We happy to provide a free consultation, help guide you in determining your needs, and provide a recommended strategy and quote.