Most businesses today are aware of the overwhelming importance of SEO (search engine optimization). After all, in a world where 68% of all online experiences begin with a search engine query, there's no understating the tremendous impact of an effectively optimized...
While other social media channels are constantly gaining popularity and momentum, Facebook remains the largest of all. With over 2.89 billion monthly active users, it engages nearly a third of the world's population on any given day. As a business owner, you...
Instagram is one of the largest and most personal social networks in the world. With over 600 million regular users and a growth rate 5 times faster than that of any other social media platform, it is a universe unto itself and a vibrant place to promote your brand....
We probably don't need to tell you this, but the world of marketing has changed dramatically over the past few decades. Prior to the internet, marketing channels included traditional print, mail, and television ads. If you've seen Mad Men, you know the deal. With the...
Like it or not, online reviews impact the success of your business. How do we know? For starters, 93% of consumers report that their purchasing decisions are impacted by online reviews, and 94% state that a bad review has convinced them to avoid a particular business....
SEO (Search Engine Optimization) is the act of making a website more attractive to search engines. The goal, of course, is to boost the website's ranking and thus the amount of traffic it receives. The more traffic a site receives, the more business the owner gets....
If you run a website, you want it to be discovered by users all over the internet. It’s good for your return on investment if people can find you easily on the search engine results pages (SERPs). Many website owners wonder what search ranking factors they really need...
SEO is incredibly complicated. The quality of your links, how your website is structured, the type of content you create, the speed at which your webpages load, and how often you update your site can all affect how well you rank - and that’s just the tip of the...
You want people to visit your website. Maybe you want them to buy your stuff. Maybe you want them to join a mailing list. To accomplish your goal (whatever it may be), you need to advertise. You might advertise on social media or use PPC ads, or do something else...
You’ve probably heard the phrase “content is king” a million times - but it pays to know what that means in different contexts. The content you’ll want to create for social media marketing might differ from the content you’ll create for SEO - though the two may have...
