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If you run a website, you want it to be discovered by users all over the internet. It’s good for your return on investment if people can find you easily on the search engine results pages (SERPs). Many website owners wonder what search ranking factors they really need to focus on as Google has different priorities year after year. 

Here are the top search ranking factors that you will want to focus on for 2022: 

Content Is King

The old adage that SEO experts have long held is that content is king when it comes to your business SERP listing. Even in 2022, high-quality content is still one of the most important search ranking factors for Google. You should focus on creating original and valuable content that will keep searchers on your page for longer periods of time. 

In addition to creating helpful content, you also need to work on your “on-page SEO”. This means figuring out what keywords are most important for your viewers and naturally integrating them into your text. 

Regularly posting content is another key factor in your search ranking. If you really want to shine on Google, consider adding fresh content on a regular basis, such as through a blog or simply by creating and updating pillar pages. This keeps your information up-to-date and allows the search engines to view your information as more reliable. 


More people than ever before are accessing the internet through their smartphones or tablets. If you want your page to rank, you need to ensure that viewers can access it through their mobile devices. Consider how easy your page is to navigate via mobile and make any updates that could improve its efficiency. 


You might want to spend some time building your backlink strategy. By encouraging other pages to link back to your website, you are increasing your organic traffic. The more organic traffic your page receives, the higher it will rank in the search engine results. It makes your page seem more reliable and gives it a greater degree of authority in your niche. 

Core Vitals

While you definitely want to spend time on your content and outreach, you also need to keep in mind your website’s core vitals. One of the most important metrics to consider is your website loading speed. Pages that are bogged down by plugins, lots of high-resolution images, and other add-ons won’t rank as well. 

Make sure that your page loads as quickly as possible and eliminate anything that could slow it down. Even a few seconds can make all the difference in your ranking. 

Hire a Team of Professionals

If you want to improve your ranking on search engines, you need a team of professionals who are experts in search engine optimization. Turn to RAPTAP for your SEO in San Antonio, TX, and reach out to us today to learn more about how we can help you focus on your ranking and boost your results quickly!