SEO is incredibly complicated. The quality of your links, how your website is structured, the type of content you create, the speed at which your webpages load, and how often you update your site can all affect how well you rank - and that’s just the tip of the...
You want people to visit your website. Maybe you want them to buy your stuff. Maybe you want them to join a mailing list. To accomplish your goal (whatever it may be), you need to advertise. You might advertise on social media or use PPC ads, or do something else...
You’ve probably heard the phrase “content is king” a million times - but it pays to know what that means in different contexts. The content you’ll want to create for social media marketing might differ from the content you’ll create for SEO - though the two may have...
The last couple of years have been revealing in many ways. One thing that we’ve learned is how absolutely integral the internet is to local businesses - and, in turn, how important online marketing is for those businesses. Local SEO is an essential piece of the online...
Search engine optimization (SEO) is an integral part of any online marketing strategy. By optimizing your website for both users and search engines, you can increase brand awareness, improve your conversion rates, and persuade buyers to choose your business over your...
GARDEN RIDGE, TX: RAPTAP Marketing, a highly successful digital marketing company based in Texas, is delighted to announce that they are currently running a campaign to highlight the legal responsibilities of business owners in relation to the Americans With...
Digital marketing is ubiquitous in the modern marketing landscape. Social media pages, search results, pay-per-click ads, YouTube videos - everyone is engaged in some kind of digital marketing. You almost definitely appreciate the power of digital marketing - that’s...
Imagine receiving a demand letter from an attorney stating that your business website is in violation of the ADA and that your business will be sued if you do not immediately correct deficiencies and provide restitution (payment) for the suffering and disadvantages...
Google My Business (GMB) is one of the most powerful online marketing tools business owners have at their disposal. GMB is: Completely free A huge part of local SEO A great way to get customers to visit your store A powerful magnet for attracting mobile customers In...
To understand the importance of SEO, it can be helpful to dig a bit deeper into how search engines work, how people use them, and the differences between various search engines. With that in mind, let’s talk a bit about search engine history. That term, “search engine...
