Want your web pages to perform well on any search engine? You need to provide an excellent experience for your users. A positive user experience can increase conversions and grow your customer base—it can also have remarkable impacts on SEO. What Is SEO? Search...
Automated email campaigns can help you save time, grow your customer base, and improve customer relationships. They’re a powerful marketing automation tool that can assist with your marketing team’s success. Let’s explore exactly what email automation can do:...
SAN ANTONIO, Texas: At RAPTAP Marketing, located at 21903 Las Cimas Dr. in San Antonio, there’s a new digital marketing option available to clients: Adding live agent chat service to their websites. The RAPTAP team consistently foregrounds the success of its clients...
High quality backlinks will help you grow your business. You probably have questions like “What are backlinks?”. We’re going to cover that, and: The importance of backlinks How backlinks impact SEO and digital marketing How to get quality backlinks How to build a...
As a business owner, you don't have to know everything about every aspect of your business when you're first starting out (or ever, for that matter). But you do need to know something about everything. While a visionary leader may inspire their staff and lead them...
In the world of SEO, there is a multitude of ranking factors. In fact, if Google is your search engine of choice (as it is for the vast majority of search engine users), there are over 200. While each of those ranking factors impact your website's SEO to some extent,...
Most businesses today are aware of the overwhelming importance of SEO (search engine optimization). After all, in a world where 68% of all online experiences begin with a search engine query, there's no understating the tremendous impact of an effectively optimized...
While other social media channels are constantly gaining popularity and momentum, Facebook remains the largest of all. With over 2.89 billion monthly active users, it engages nearly a third of the world's population on any given day. As a business owner, you...
Instagram is one of the largest and most personal social networks in the world. With over 600 million regular users and a growth rate 5 times faster than that of any other social media platform, it is a universe unto itself and a vibrant place to promote your brand....
We probably don't need to tell you this, but the world of marketing has changed dramatically over the past few decades. Prior to the internet, marketing channels included traditional print, mail, and television ads. If you've seen Mad Men, you know the deal. With the...